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That coffee can generate so many tales of romance and intrigue but also be at the heart of such a hard-headed business is truly amazing. From its start all the way up to present day, you will find that this dark and pungent drink has cured, enriched and fascinated millions, if not billions the world over. Legends abound about the origins of the coffee plant. We have found that the most constant historic information puts coffees' discovery in Ethiopia somewhere around 500 BC. From there, upon observing the stimulating effects of its berries, travelers brought it with them to Arabia, where it acquired the name. During the age of the Renaissance, scientific thought and the arts were growing popular. It was at this time that commercial production and world wide distribution of what some labeled 'that heathenish liquid' also began. We see that by the end of the 18th century plantations along with drinking popularity had spread to Asia, The Middle East, Europe, South and North America. Throughout those long centuries the health effects ascribed to coffee border on the miraculous. But, as with most claimed miracles, there's some fact at the bottom. Some studies suggest that mammalian sperm swim faster, farther and longer in fluid laced with coffee. The theory is the caffeine stimulates them. One Harvard study followed over 100,000 individuals for almost 20 years, drawing the conclusion that moderate use can help reduce diabetes. Others show reduction in cirrhosis of the liver and decrease of asthma severity. As with wine, the antioxidants in coffee have been touted as helping keep hearts healthier, though debates rage about whether the pros outweigh the cons. Coffee is a diuretic and encourages more frequent urination, and some assert that the stimulation from caffeine leads to long term nerve degeneration. Caffeine withdrawal can lead to increased sleeplessness. And, caffeine is a natural insecticide. But for good or ill - or both - coffee is here to stay. The economics alone virtually guarantee that, since as a commodity coffee is second only in dollar volume to oil. Whether traded on exchanges in London, New York, Hong Kong or Lima with over 400 billion cups consumed annually, this other 'black gold' only grows in popularity. It has been found that 63% of the world wide adults population drinks coffee occasionally, the total retail sales hovers near the $12 billion level annually. When we add to those retail figures the number of raw beans, roasters, grinders, brewers and cups bought for the home, well those figures grow to an astounding level. With its rise as a both basic commodity as well as a specialty retail product the future for coffee businesses looks both bright and unstoppable. Not counting other vendors, Starbucks operates over 10,000 outlets world wide. And specialty coffee shops are not the only outlet for a wide choice of blends and styles. Home roasters and brewers also can enjoy espresso, invented in 1901 and growing ever since. Straight shots, long shots or double shots are a snap now with home machines.
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